Case Study: ZIP World
Campaign creation and execution to help drive seasonal footfall at leading leisure attraction
Concept development and environment creation to help Zip World produce one of the most talked-about Halloween activations in the North West. Zip World approached us with the objective of creating an immersive Halloween experience at their “Zip World Fforest” site in the Snowdonia valley. They wanted an experience with a strong concept and with the opportunity for longevity and evolution over the next few years.
- What we did
We came up with the idea of repurposing the existing forest site and rides to create scary, Halloween-related experiences under the “Ffear Fforest” concept. To create anticipation and drive ticket sales pre-event, we produced a trailer video that was published across all Zip World social and marketing channels, and received record numbers of hits and impressions.
- What we delivered
We transformed the forest and rides into a zombie spectacular with undertakers as ride operators, actors jumping out at strategic positions along the tracks of the rollercoasters and clowns scaring guests in the car park on arrival.
Our Zip World client was blown away by the increase in footfall, driving increases in retail and food & beverage sales.
Widely regarded as the most unique and creative Halloween event in the North West, our client also said that this was their most successful social campaign run throughout the year.
Following the success of Halloween, we are currently delivering a full calendar of activations
“We’ve really enjoyed working with Worldspan. We see you a true trusted advisor to the business”.
Sales & Marketing Director, Zip World